These specialist financial publishers - a client for over 13 years - recently decided that the time was right for a new identity to be implemented throughout all their publications and marketing material.

A fresh, clean, style was required which would stand out in their marketplace. A new two-tone blue typographic logo was proposed, to be backed up by relevant photographic images.

The implementation of the project has covered stationery, exhibition stands, signage and product literature as well as design guidelines which enable the client to implement many straightforward design elements in-house. We have recently completed the re-design of the website which incorporates a comprehensive contact management system for simple in-house updating of content.