City and Kent Cleaning, a leading London based specialist cleaning company, required a new identity which would elevate their status and general awareness within their core markets - corporate, healthcare and higher education.

The solution was based on what the company actually offers - cleanliness, and incorporated the strapline 'keep it clean'. The human element was introduced by using a modified version of the nationally recognised 'Keep Britain Tidy' symbol. The colour scheme of fresh blue and mint green was introduced to reflect the clinical and hygienic aspect of the business particularly relevant within the healthcare market.

Following design and production of stationery, literature and presentation material a comprehensive website was designed and developed.