We are currently working on our fifth campaign for this leading international trade fair, held annually on the grounds of the Royal Hospital in London. We have designed and produced a wide range of marketing material including corporate identity, stationery, literature, signage, website and show catalogue as well as the development of a comprehensive advertising campaign which appears in several leading interior design publications.

The concept applied to all aspects of the work was based on the use of exhibitors' own product images arranged so as to underline the diversity of goods and services to be seen at the event. This visual consistency was further strengthened by the consistent application of the simple but effective 'wall to wall excellence' strapline. For the 2004 campaign we developed a 3D metallic silver version of the logo which was enhanced by the use of a blue metallic background on printed items. The end result reflected the high quality and richness of the show itself.