As one of the capital's leading business caterers, London 's Flying Chef needed an identity to reflect their high quality professional service.

A simple typographic logo has been given light relief by the addition of an illustration which emphasises not only what the company does - but how it does it. The branding has been effectively and consistently implemented throughout the organisation even through to the porcelain plates on which the food is presented.

The work, over several years, has included the design of several marketing menus, vehicle livery, building signage, advertising, newsletters, exhibition stands and a comprehensive website with an online ordering facility.

We also developed the identity for the successful events division which included a website featuring all their venues, brochure, exhibition stands and vehicle livery.