ENVIBE is a recently formed environmental initiative set up by Croydon Council. The initiative, focussing on local businesses, increases awareness of environmental issues and helps to improve their environmental activity.
Following a successful design pitch we were commissioned to design the logo and identity which was developed through to stationery and literature. Comprehensive design guidelines were produced to enable consistent in-house usage and development of the brand.
The project also included the design of a three tier award system for businesses, which we called gold, silver and bronze each in their related colours.
A template for the website was also designed which was then developed and managed by the in-house design team.
“Working with Peter Jackson Design has been highly satisfactory throughout. Initial creative ideas had clarity and edge but were flexible enough to allow for our input to ensure a tailored end result that met our needs. The agency ensured that the identity that was delivered was flawless and consistent enabling us to reach our target audience effectively which has borne out in the very positive response we have received through our launch marketing activity. There were also no hidden costs or contractual ties which has meant as a non-profit making initiative we have been able to launch a highly effective professional and appealing brand – if you need to do the same, I have no hesitation in recommending Peter Jackson Design for your consideration.”
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Anna Eltringham
Environment Project Officer
Environment and Sustainability Team
Croydon Council
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