Cucina is the specialist event catering division of Ponti’s Retail. The brief was to create a distinctive new brand identity, marketing material and comprehensive website which would promote their services within the competitive London corporate and event catering sectors.

The solution used a strong typographic treatment of the name, combined with introducing a powerful descriptive strapline ‘Exceptional corporate and event catering for London’ The corporate red was retained as a link to the group identity and silver was introduced as the main background colour and to present a clean, sophisticated image.

The project included the design of a full range of stationery, proposal folder, location and studio photography, display material and thirty page website.