When this Swedish company built their latest fully-automated 650-space car park in Edinburgh they asked for an identity and signage scheme which would reflect the high-tech nature of the facility. Cars are securely parked on a racking system by robotic platforms, both saving space and maximising security.

Working with our interior design partners, Fleming Design, a detailed audit of the site was carried out which included analysis of all traffic circulation to and from the site, customer information requirements and marketing opportunities. The result was a working document which was agreed with the client to form the design brief.

The first challenge was to come up with a suitable name - Autosafe - so as to instantly convey the benefits of the facility. Following approval of the new name and graphic styling, a comprehensive signage scheme was designed and implemented as part of a comprehensive environmental strategy which the client intends to adopt for all future developments.