We were commissioned by CMSA-Europe, the European division of the American trade organisation: The Commercial Mortgage Services Association, to create a strong marketing campaign for their 2006 conference in Rome.

A unique, modern and memorable concept was required, which could be consistently applied to a wide range of marketing material to promote the event to the specialist mortgage securities market.

The solution used a combination of stunning photographs of key places of interest within Rome such as the Colluseum and the Vatican, combined with a wide range of atmospheric shots representing modern Rome, including shops, restaurants and the Roman people.

Together with the photography we used a distinctive coloured banding device, which incorporated the logo, title, dates and location which was consistently applied to all marketing material.

The scope of the project included a wide range of printed literature, press advertising, signage, display material, location photography and promotion items such as bags of chocolate Roman coins.